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You are here:   Resources  >  Effective Communications  >  Social Media - Twitter, Facebook, & More   Saturday, March 13, 2010
Getting with the Social Media Groove Minimize
EFCL Facebook and Twitter Workshop Outline
I skate to where the puck is going to be, not where it is. - Wayne Gretzky

First things first: Does your league have a website? communications@efcl.org – will host a site for you and train you how to use it!

This is a copy of an outline from the last social media workshop I held. If you would like to learn how to use any of these tools below, please contact me at michael.janz@efcl.org for a further explanation.

In a recent Ipsos Reid survey of Canadians aged 18-34 81% were Facebook users.
What is Social Media?
From Wikipedia Social Media is:
Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.
Transforming monologues (one to many) into dialogues (many to many)
Transforming people from content readers into publishers.
Allows people to connect in the online world to form relationships for personal and business.
Social media- AKA user-generated content (UGC) or consumer-generated media (CGM).
 
Blogs: (short for weblog)
Public, online journals that allow users to share their information in a searchable setting.
www.daveberta.ca – local Edmonton blogger who blogs about provincial politics
http://safespeedlimits.blogspot.com - Community league blog
http://technorati.com/ - Blog that is a collection of all types of links and information
www.huffingtonpost.com – news aggregated from the USA (mostly politics)
http://www.lookydaddy.com/ - A parenting blog
blogger.com      wordpress.com                                -> Free and easy.
Facebook: connecting over 150 million people worldwide.
www.facebook.com – picture your yearbook. Online. With updating profiles and information. Now imagine in connected to every yearbook worldwide….
http://lifehacker.com/search/facebook/ - tips and tricks on facebook and recent news from a blog dedicated to making your life more efficient and productive.
Profile                   Groups                 Home                    Events                  Friends                 Privacy                  Advertising                         Applications
 
Twitter
-          A microblog -> 140 characters of text. Intended for rapid, public communication. Searchable and indexible.

-         To see what people are talking about go to search.twitter.com and start looking around. You can search "Edmonton" for things happening around edmonton or "#efcl" for posts people are tagging with the efcl tag- that means they are talking about community.

-          Tweeting, Hashtags and terminology-          #oilers= oilers hockey, #yeg= edmonton, #ableg= alberta politics

 
Flickr
http://www.flickr.com/photos/jihef/4742458/ - Expo ’67 Housing clusters
                -Tags 
Youtube
                - Share videos, music, and more
                - http://www.youtube.com/watch?v=QIpHXs-xphU
Other:
Friendster, Myspace, etc etc…..
 
What can social media do for my community league?
                - Creating a community league facebook group
                - Newsletters and mass emails
                - Driving traffic to your website and raising awareness for your community league
                - Sharing pictures, media, and building a digital community—NOT to replace, but to enhance—our physical neighbourhoods.
- Recruitment and relationship building
- Rapid message distribution
- Publicly planting your flag so that new people can get involved in your operations
Questions? Comments? Need advice? Michael.janz@efcl.org    Contact me anytime!
  
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