EFCL Facebook and Twitter Workshop Outline
I skate to where the puck is going to be, not where it is. - Wayne Gretzky
First things first: Does your league have a website? communications@efcl.org – will host a site for you and train you how to use it!
This is a copy of an outline from the last social media workshop I held. If you would like to learn how to use any of these tools below, please contact me at michael.janz@efcl.org for a further explanation.
In a recent Ipsos Reid survey of Canadians aged 18-34 81% were Facebook users.
What is Social Media?
From Wikipedia Social Media is:
Social media is
content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.
Transforming monologues (one to many) into dialogues (many to many)
Transforming people from content readers into publishers.
Allows people to connect in the online world to form relationships for personal and business.
Blogs: (short for weblog)
Public, online journals that allow users to share their information in a searchable setting.
blogger.com wordpress.com -> Free and easy.
Facebook: connecting over 150 million people worldwide.
www.facebook.com – picture your yearbook. Online. With updating profiles and information. Now imagine in connected to every yearbook worldwide….
Profile Groups Home Events Friends Privacy Advertising Applications
Twitter
- A microblog -> 140 characters of text. Intended for rapid, public communication. Searchable and indexible.
- To see what people are talking about go to search.twitter.com and start looking around. You can search "Edmonton" for things happening around edmonton or "#efcl" for posts people are tagging with the efcl tag- that means they are talking about community.
- Tweeting, Hashtags and terminology- #oilers= oilers hockey, #yeg= edmonton, #ableg= alberta politics
Flickr
-Tags
Youtube
- Share videos, music, and more
- http://www.youtube.com/watch?v=QIpHXs-xphU
Other:
Friendster, Myspace, etc etc…..
What can social media do for my community league?
- Creating a community league facebook group
- Newsletters and mass emails
- Driving traffic to your website and raising awareness for your community league
- Sharing pictures, media, and building a digital community—NOT to replace, but to enhance—our physical neighbourhoods.
- Recruitment and relationship building
- Rapid message distribution
- Publicly planting your flag so that new people can get involved in your operations